About us

We champion fairness, transparency, and accountability.

The idea for SIID was first conceived in 2019 as a tool similar to Grammarly, but for detecting bias in advertising. However, after the murder of George Floyd in 2020, the vision shifted to using the same AI technology to inform police training and promote fairness and equity within the criminal legal system.


Our team

Our team is committed to promoting fair legal practices and achieving just outcomes for racially and ethnically marginalized groups.

Eri O'Diah
Founder & CEO

Eri is a 2nd-time founder, who is applying her strategic and entrepreneurial background to develop solutions that reduce the impact of systemic bias on historically marginalized communities.

Lissette Arias
Chief Design Officer

Lissette is an optimistic and passionate design leader, systems thinker, and design thinking evangelist with over fifteen years of experience owning creative visions, strategies, and execution of B2B and B2C omnichannel solutions, from concept to launch.

Daniel Leal-Bruce
Growth Marketer

Daniel started a successful cookie delivery service in college and later joined an ISP startup in DC, helping it grow until its IPO. He is passionate about early-stage ventures, and has been involved in industries including hospitality, telecom, and e-commerce.